Et tu, Walgreens?

Several months ago I saw the ole knitting kit at Target.  I thought, ok, knitting has gone mainstream when it gets to Target.  And we all know that W*l-mart has had the stuff for years.

But yesterday when waiting for a certain prescription to be filled (see entry about razor burn....so NOT RAZOR BURN!) I went browsing through my local Walgreens. I had a new sun-shield to purchase for my car (unless you like flaming hot steering wheels, but that ain't my thang, baby) and I traipsed down this aisle:

only to find this:


Do you see it?? Above the Scenic Motion Picture box, to the left of the Sea Aquarium Lamp, to the right of the CD-Rs, and below the car wash accessories??  I couldn't believe my eyes.  

It is a Lion Brand Knit Kit.

Is it shelved with Bulk Plastics because it is acrylic?  Does that mean I would find wool in Pet Needs?  Would cotton be in the gardening section? 

Now THAT is mainstream.